4P’s PlusOne Marketing Strategy

Product –

At ECOMARK® our passion is always striving for excellence in cutting edge artistry with sustainability and transparency not yet seen in high-end luxury branded jewelry. It starts at the beginning, as we meticulously sort and source only Type2A fine CVD quality lab grown rough diamonds with very clean clarity VS1/VVS12 and white color range of D,E,F,G.

These rough diamonds are then precisely cut by our master craftsmen to create superior ideal cut diamonds that exhibit the coveted brilliant Hearts & Arrows effect which creates bursts of brilliance, fire and scintillation and our exceptional Truer Light Performance, that is our signature Shape of Brilliant™ ECOMARK® and ECOFIRE® lab created diamonds.

Price –

By circumventing traditional channels, cutting diamonds in-house, and engaging with customers directly, we’re able to provide higher-quality, more beautiful diamonds at a fraction of the current market pricing of our competitors. Our vertical integration creates an amazing value for Hearts & Arrows brilliant round diamonds that also have superior Truer Light Performance. It all starts with our ECOMARK® 57 TheOne™ Diamond Collection which has the lowest pricing for the highest quality 8 Hearts & Arrows diamonds, starting at under $1K per carat.

Place –

ECOMARK® is a Values-Based Conscientious Luxury business model for the high-quality Brilliant Hearts & Arrows lab grown diamond. Our diamonds will be marketed and sold through high traffic digital channels via the internet with Certainty and Confidence, with no middleman mark-up. With our model, consumers will have the opportunity to purchase a diamond of comparable or better cut quality to those of conspicuous luxury Hearts & Fire for less money without sacrificing anything in terms of visual performance.

Promotion –

ECOMARK® will be a category disrupter as it takes quality to its finest level with all diamonds being cut to hearts and arrows precision and having the highest light performance, while offering value pricing not currently available in the retail market. ECOMARK® will promote this difference through various digital and traditional channels to drive traffic to its own website as well as offerings and listings on Amazon for maximum exposure. This disruption will open affordable luxury to a wider audience that has currently been priced out of the market.

ECOMARK® 4P’s PlusOne™ – Our High-Performance burst of brilliance diamond goes above the traditional 4C’s by incorporating a 5th C, Craftsmanship ECOMARK® Brilliant Hearts & Arrows Precision Cut Diamonds are not just another one of the 4C’s of diamond, it’s having the 5th C, undisputable master of Craftsmanship of Hearts & Arrows diamond cutting that can deliver bright light performance grade, that enables retailers to easily classify and price diamonds according to their actual, objective visual performance, rather than via the traditional 4C’s technical gradings that are often difficult to understand. in the real world. It also enables customers to purchase the most visually beautiful diamond within their budget with Certainty and Confidence.

ECOFIRE® 77 Facets of Fabulous™ Echelon Signature diamonds with a Perfect 10 Hearts & Arrows can be thought of as the “Rolls Royce” of diamonds, essentially, a Perfectly Cut round brilliant diamond, at the top of its class.