What We Do

Wear to aspire.

This is the age of philanthropic luxury. There is an increasingly strong consumer demand for upscale brands to provide a positive contribution to Earth’s ecosystems.

Our brand exudes socially conscious luxury that is far from ordinary.

 

The most comprehensive way to determine a diamond’s visual beauty and appeal is our insistence on perfectly proportioned Hearts & Arrows cuts, polished to reveal inner brilliance and dispersion by optimizing brightness, fire, & scintillation, also known as light performance.

The Mission

Manufacturing a world of beauty and sustainability.

It is always our goal to strive for the 5th C, providing comprehensive Craftsmanship in H&A precision cut diamonds to unlocking visual beauty with ultimate light performance.

The light performance mission is like unravelling the very essence of a diamond’s character to explore the world of facets within.

 

Our Motto

Our vision of sustainability always comes first – we do not sell mined diamonds.

 
 

Learn about our custom-built engagement rings.

  • It all begins with a TYPE IIA diamond, chosen through a rigorous vetting process, to find only the top 1% worldwide.

  • Set it, size it, & get it. Your proposal is mere weeks away.

  • Choose a ring setting, carat & ring size to finalize your engagement package.

The ECOFIRE® 77 Diamond

Twin flames burning from a conscientious spark is the essence of the Keep Me Forever™ ECOFIRE® made diamond engagement ring. Better for you and better for the planet. ECOFIRE® is creating socially conscious luxury that is far from ordinary.

Creating the height of excellence with 77 facets of fabulous™, a sculpture of beauty with precision alignment and angled cuts, meticulous craftsmanship, and superior light performance backed by dual triple EX certified by IGI and triple VH+ from GemEx®.

Our lab diamonds are more than just the green. ECOFIRE® Superior Ideal rounds are 77 facets of fabulous. These 77-expert hand-precision cuts are spot-on perfection, creating the iconic Hearts & Arrows pattern. We coin ECOFIRE® 77 as Superior Ideal because each diamond is a Perfect 10. The visually impressive 10 Hearts & 10 Arrows design is not easily achieved, making it a rarity among diamonds, and highly sought after. For example, an ECOFIRE® 77 Superior Ideal 1 carat round diamond appears larger than other 1 carat rounds. This effect is produced not only because of the magnificent light reflection, but due to its 10 Hearts & Arrow perfected symmetry.

What We’ve Achieved

  • Distinctive patented facet cut pattern technology.

    Superior Ideal 77 facet round diamond cuts with spot-on flawless expert precision.

  • GemEx® light performance certificate from the global leader in Triple Verification of brilliance.

  • Diamond Eye™

    Identify, Protect, & verify! Know your diamond is secure with GemEx® patented Live Report Mapping.

  • A Perfect 10, with an astonishing 10 Hearts & Arrows visual pattern rarely achievable.

  • An even better, visually larger, more radiant, whiter, & truly fiery scintillating diamond.

  • IGI Certified Grading Report

  • Developed quality sustainable business practices to protect environmental resources, & prevent & offset pollution.

  • Support positive climate change for the wellness of future generations.

Meet the Team

  • Lo Huang

    CEO

  • Jackie Kha

    Boss Lady

  • Victor Han

    Logistics

“We’re doing it right. We are unsurpassing diamond standards.”

— Lo Huang, CEO